The 2024 election didn’t just show us who’s taking the next four years at the White House — it gave us a glimpse into Gen Z’s shifting political landscape.
One of the biggest surprises was the conservative shift Gen Z — particularly Gen Z males — have gone through over the last four years. With their first presidential vote in 2020, Gen Z seemed to lean progressive, but this year revealed some surprising changes in priorities and participation.
Here are three takeaways on what Gen Z’s vote in 2024 tells us about where they’re heading politically.
1. Gen Z Turnout Dropped — Except Where It Really Mattered
In 2020, Gen Z showed up in record numbers, making their voices heard on issues like climate change, racial justice, and healthcare. This time around, however, their overall turnout dropped by roughly 10 points, with only 42% of 18- to 29-year-olds voting. Yet in battleground states, where every vote counts, Gen Z’s participation hit 50%, according to Tufts CIRCLE. This shows that when Gen Z feels their vote could sway the result, they show up. But nationally, the drop in turnout signals a sense of disillusionment with the broader political process and perhaps an emerging doubt about whether either major party truly represents them.
Gen Z’s mistrust in political institutions may explain this shift. As a generation more skeptical of traditional systems than their predecessors, many young people seem to feel that going to the ballot box won’t translate into the change they want to see. With inflation, housing costs and student debt weighing heavily on their minds, many feel that neither party has adequately addressed their needs.
2. Gen Z is Less Solidly Progressive Than Expected
For a generation that’s often painted as overwhelmingly liberal, the 2024 results showed that Gen Z is anything but monolithic. Exit polls showed fewer young voters supporting Kamala Harris compared to Joe Biden’s numbers in 2020, and there was a notable swing toward Trump among young men. Trump’s focus on economic issues resonated strongly with young men struggling with the cost of living and student loan debt.
Young women, on the other hand, still leaned away from the GOP but were less enthusiastic about Harris than they were about Biden in 2020. This softer support for Harris reflects a shift in Gen Z’s priorities. Issues like abortion, which ranked as the top concern for 44% of young voters in 2022, fell to just 13% this year. Instead, the economy was the top issue, with Gen Z voters who prioritized economic concerns largely backing Trump. For young men especially, the GOP’s messaging around economic independence and individualism struck a chord, with Trump reaching them through platforms they frequent — like Joe Rogan’s mega-popular podcast — helping him connect in ways traditional Democratic outreach failed to match, despite Harris’ savvy social media accounts.
3. Gen Z’s Economic Anxiety is Redefining the Political Conversation
Perhaps the most significant revelation is that Gen Z’s vote was driven not by idealistic social issues but by pragmatic economic fears. Young voters are entering adulthood at a time of high rent, seemingly unattainable homeownership and rising prices. Even with broader economic indicators showing improvement, Gen Z feels the pinch — and that’s pushing them to vote more with their wallets.
Melissa Deckman, a political scientist with the Public Religion Research Institute, pointed out that while economics is on every generation’s mind, Gen Z feels particularly stressed due to their current living situations.
“Economic anxiety is really palpable among this generation,” she said. “They’re disproportionately more likely to feel the pain of the economy because they want to move out of their parents’ basement. They can’t afford rent or to buy a house. They have massive student loan debt. There’s a sense among younger people that the American dream isn’t really available for them.
“Even though you have, on a macro level, some indicators of the economy doing quite well – low unemployment, some growth, there’s even actually been a reduction in inflation – that doesn’t matter,” she continued. “Because you have younger Americans really feeling the pinch of higher prices. In many ways, maybe young voters were just like older Americans, in voting their pocketbook and being unhappy with the status quo politically.”
Gen Z is growing up, and with them, their political attitudes are evolving, grounded more in personal financial concerns than progressive ideals. In the years to come, both parties will need to listen closely to this generation’s voices. For now, Gen Z has made it clear: the economy speaks louder than words.

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